With 2014 just around the corner, we are looking forward to some of the upcoming trends of the year. In 2013 marketing was all about digital and it was all about social media. Digital marketing and social media as a means of marketing have become wildly popular for business and brands. Their scalability makes it easy for businesses to appropriate their marketing budget no matter what size they are. Looking ahead to 2014 your Kansas City business blog has found that many industry thinkers are predicting a turn in the marketplace towards more Earth friendly sustainable products, services, brands and lifestyles. That inevitably means that marketing will itself become more centered around a green philosophy. The days of AOL mailing everybody in the country a literal mountain of CDs (and their packaging) are long gone. Not only is it extremely inefficient to market to everyone in the country but it inevitably becomes incredibly wasteful. Consumers in 2014 will be far more inclined to make purchasing decisions based on marketing and brands that reflect their Earth conscious lifestyle.
“Secondly, an appetite for innovations that help consumers manifest their intentions to live more sustainably” -Sustainablebrands.com
A recent article by the folks at Sustainable Brands highlights the consumers desire to not only purchase goods and services in line with sustainable culture but to purchase goods and services that offer something beneficial and utilitarian, instead of things like status or beauty, which are typical marketing vehicles. If you looking to create marketing that is not only sustainable but functional as well, then no further than local craft queen, Linda Fulghum. The Kansas City creative craft mastermind has been producing custom printed cotton bags for years. Linda takes simple muslin cotton bags that come in a variety of sizes and custom prints whatever text or graphics her client’s business needs. Linda Fulghum can work with your business to create a customized bag design that can be used a promotional tool for events, giveaways or gift bags. Some of Linda’s clients rely on her custom printed cotton bags as means to package up their product. Linda’s bags are hand made from all natural materials and are free from chemicals that can cause allergies or irritation. Not only will custom printed bags from Linda help to showcase your brand’s desire to treat the Earth with respect but you can provide your customers, potential and current, with a functional item as well. Imagine how much brand exposure you will get from being seen on the side of an eco friendly bag over the course of it’s potentially years long life. It sure beats a mail based advertisement campaign that is likely to end up straight in the trash.
To find out more about how to get your brand in step with sustainability, give Linda a call at (816) 455-0657 or visit her website today. www.store.lindafulghum.com
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